Always fashionable and using the best fashionable photographers, next year’s Lavazza calendar turns the focus back on the photographers, asking them for self portraits. With a Lavazza cup o…f course. They’re pretty much what you’d expect from each, Elliot Erwitt’s is silly, Annie Liebovitz in gumboots…Having being awarded the honour of shooting the complete 2007 Lavazza Calendar, Eugenio says the following of his self portrait for the 2012 edition;

“The story I want to tell is of an encounter between two cultures – Spanish and Italian – by using the two legends: Don Quijote and Lavazza. A mixture of story-telling and history, fantasy and reality, the surreal and the real. You know, when you daydream like ‘El Ingenioso Hidalgo Don Quijote” you have to keep your eyes wide open. Maybe with a good coffee”.

Look out for Eugenio’s transformation into Don Quijote in the behind the scenes video to be posted in the coming days.