SLAM DUNK ALL THE WAY!

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Jean-Louis Wolff collaborated with Jeong-Hyun Lee under the name of June-Louis to produce these iconic images for NIKE in Shanghai.

The images focused on Beijing’s thriving street basketball scene. June-Louis photographed local Beijing street basketball players, as well as the source backgrounds of a basketball court, Shanghai’s Forbidden City, and The Great Wall.

The young athletes wore unique pieces by young Chinese fashion designers that fuse Chinese imperial gowns with Nike sportswear.

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CASE STUDY : NIKE BEIJING CITY YOUNG MASTERS

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