VICHY LABORATOIRES

Latest work from Andoni+Arantxa for French skincare brand Vichy Laboratoires.

The Vichy Neovadiol campaign, often featuring the tagline "Me no pause," promotes “healthy aging” rather than anti-aging, targeting mature skin during perimenopause and menopause.

The campaign highlights the Neovadiol Longevityrange, featuring products designed to combat sagging and dryness, developed with expertise from dermatologists and gynecologists