KEEPING IT HANDY!

Retail marketing gets a high-octane, Hollywood-style upgrade. Taking brilliant visual inspiration from Netflix originals and iconic movie posters, acclaimed commercial photographer Raul Docasar unveils his spectacular new advertising campaign for leading Spanish DIY department store, Clickfer.

Docasar transforms everyday home improvement into a cinematic event, utilizing dramatic lighting, bold typography, and theatrical storytelling. The groundbreaking campaign completely redefines traditional hardware store marketing, turning ordinary DIY tools and projects into the ultimate summer blockbuster visuals.