CANADA - EH?

What do you do when a major outdoor apparel brand hands you a creative brief that screams "The Canadian Wilderness," but global covid travel restrictions make flying a crew across the world a logistical impossibility? If you are Fast Management, you don’t compromise on the vision—you simply change the map.

When our longtime partners at Regatta approached us with their latest seasonal outerwear campaign, we knew we had to think outside the box to save their budget and timeline. The solution? Raul Docasar lensed the entire "Canada-inspired" campaign right in the hidden, rugged landscapes of Hong Kong.

The result? An authentic, high-impact outdoor campaign that delivers "Canada—Eh?" all the way.